You're committed to saving the earth and with the 52" EX700 Series, you choose to raise the bar for ECO living. Packed with innovative eco features like the Edge LED backlight technology to reduce power consumption, Presence Sensor & Energy Saving Switch to avoid unnecessary power wastage.
Worldwide NTSC/PAL/SECAM Color System
Worldwide PAL BG, PAL I, Secam BG, DK/ PAL DK TV tuners
World-wide Dual Voltage 110-240 volts 50-60 hertz
Using Edge LED backlight technology results in a much thinner and lighter BRAVIA when compared to conventional direct-type backlight system televisions.
Typically used for small to mid-sized computer monitors, Sony has adapted this new type of backlighting for LCD TVs. The result is a more efficient light transmission process and lower power consumption without any compromise to picture quality.
Wireless LAN Ready
Enjoy convenient internet connections with Wireless LAN Ready models. These features enable you to use the BRAVIA Internet TV & Widgets without any additional wires and lets you experience true freedom from cumbersome and messy cables.
Powered by an image processor using an algorithm specially developed by Sony, Live Color™ is able to reproduce incredibly vivid Colors on screen. With four user-adjustable settings available, you can choose just how vivid you want your images to be. Whether it’s a brilliant blue sky or a bright red rose, everything stands out so much more with Live Color™!
BRAVIA Internet Video
With BRAVIA Internet Video, your television is now a true all-in-one entertainment centre that allows you to access your favourite video websites straight on your BRAVIA. Get quick access to YouTube, Style.com, BlipTV, Singing Fool, and many more sites that will keep you entertained for hours on end!
Full HD 1080
Don’t miss a single thing with Full HD quality! From the smallest detail to the brightest Color, everything appears clearer and more lifelike for a truly immersive experience.
Plus, with so many HD source options – from HD broadcasting, Blu-ray Disc™ players, HD Handycam® camcorders, HD Cyber-shot digital cameras, to your PLAYSTATION®3 – it’s easier to enjoy quality images than ever before!
BRAVIA Engine 3
In LCD televisions, the main determining factor for picture quality is the processing engine. BRAVIA Engine 3™ is a high definition video processor which reproduces pictures with higher contrast, superior Colors, and amazing clarity.
Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition).
Because we watch television shows under varying lighting conditions throughout the day – whether daylight or fluorescent lamps – images may sometimes appear washed out or too bright.
Ambient Sensor compensates for this by reading the brightness and Color temperature of the BRAVIA’s surroundings and adjusting the image accordingly so you’ll always get the best picture possible all the time, at any time.
MPEG Noise Reduction
BRAVIA televisions have an intelligent MPEG Noise Reduction (NR) feature that gets rid of both speck-like noise around subtitles and block noise that are usually found in fast-moving scenes. Effective for SD, HD, and even upconverted images, MPEG NR ensures a sharper and more beautiful result each and every time.
BRAVIA Sync lets you link all compatible devices together for a simple one-push startup/shutdown process. Additionally, you can also operate these devices using just the BRAVIA remote control. With BRAVIA Sync, it’s all about convenience because entertainment should never be hard work!
LCD Screen Size 52" (132cm), 16:9
TV System Digital: DVB-T (For SIN only) Analog: B/G, D/K, I, M
Color System NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL60 (AV in only), SECAM
Video Signal 480/60i, 480/60p, 576/50i, 576/50p, 720/50p, 720/60p, 1080/50i, 1080/60i, 1080/50p (HDMI™ / Component), 1080/60p (HDMI™ / Component), 1080/24p (HDMI™)
Display Resolution Full HD 1080 (1920 x 1080)
Video Processing BRAVIA Engine™ 3
Motionflow™ Motionflow™ 100Hz (PAL)/120Hz (NTSC)
Backlight Module LED
Live Color™ Yes
24P True Cinema™ Yes
Intelligent Picture Yes
MPEG Noise Reduction Yes
Viewing Angle 178°
Screen Format TV: Full / Normal / Wide Zoom / Zoom / 14:9, PC: Normal / Full 1 / Full 2